SoundCloud acquires decentralized music platform Nina Protocol months after its shutdown
techcrunch.com Jul 23, 2026

SoundCloud acquires decentralized music platform Nina Protocol months after its shutdown

AI-summarised brief · reviewed before publication

SoundCloud announced the acquisition of Nina Protocol, a decentralized music platform that enabled independent artists to sell music directly to fans while keeping 100% of their revenue. The financial terms were undisclosed, and it remains unclear whether Nina staff will join SoundCloud. The deal follows SoundCloud’s 2022 purchase of AI music company Musiio and marks its first acquisition since then. SoundCloud will acquire Nina’s editorial archive and genre map, preserving its music journalism and artist features. The move expands SoundCloud beyond hosting into a broader independent‑artist ecosystem.

💡 Why It Matters

  • · By absorbing Nina’s blockchain‑based storefront model, SoundCloud gains a ready‑made infrastructure for artist‑direct sales, positioning it to compete with streaming giants while empowering creators with new monetization tools.