Huge $300 iPhone 18 Pro price hike rumored as chip shortage bites

appleinsider.com Jul 31, 2026

Huge $300 iPhone 18 Pro price hike rumored as chip shortage bites

Curated by Shubham · TechCapsules · Jul 31, 2026

AI-summarised brief · reviewed before publication

Analyst Jeff Pu predicts the iPhone 18 Pro could launch at $1,399, a $250‑$300 increase over the iPhone 17 Pro, with the iPhone 18 Pro Max starting near $1,499. The forecast follows Apple’s June 2025 price hikes on Macs and iPads, driven by rising RAM and NAND storage costs and the adoption of TSMC’s 2 nm process for the new A20‑series chip. Earlier reports had suggested a modest 10 % rise, but Pu’s estimate triples that figure. Counterpoint Research also expects the Pro Max to be about $200 pricier. While Apple may be passing component cost pressures to consumers, Pu cautions the steep hike could dampen demand, even as the iPhone remains a core growth engine for the company.

💡 Why It Matters

· A $300 jump would make the iPhone 18 Pro the most expensive flagship ever, testing consumer price tolerance and potentially reshaping Apple’s premium‑device strategy.

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Apple iPhone 18 launching in 2027: Smaller Dynamic Island, faster A20 chip,…

Apple is slated to unveil its iPhone 18 in 2027, marking the next major iteration of the flagship smartphone line. Leaked specifications suggest a reduced‑size Dynamic Island that will occupy less screen real estate while retaining interactive functionality. The device is expected to be powered by a new A20 processor, touted as faster and more energy‑efficient than its predecessor, and to feature upgraded RAM capacity for smoother multitasking. Apple may also introduce enhancements to camera modules, battery life, and software integration, though official details remain unconfirmed. Industry analysts view the rumored changes as an effort to sustain consumer interest amid growing competition from Android manufacturers. The announcement is anticipated to generate significant market buzz and influence upcoming product roadmaps.

💡 A slimmer Dynamic Island and a stronger chipset could redefine user interaction standards, pressuring rivals to accelerate their own hardware innovations.

ign.com · Aug 1

Everything Coming to Apple TV in August

Apple TV+’s August lineup is anchored by the surprise return of Ted Lasso, which launches its fourth season on August 5, following the coach’s move to a women’s second‑division team in Richmond. The month also adds Women in Blue Season 2, a 1970s‑set Mexican crime thriller, and the fifth season of the children’s animated series Stillwater, based on Jon J. Muth’s Zen books. Sports documentary The Dynasty: UConn Huskies chronicles four decades of women’s basketball under Geno Auriemma. Dark Matter returns for a second season on August 28, continuing the reality‑bending saga of the Dessen family. New episodes of ongoing series Silo, Sugar, Lucky, Trying and others will drop weekly on Wednesdays and Fridays, maintaining Apple TV+’s ad‑free, single‑plan model and expanding its genre diversity for viewers.

💡 Apple TV+ leverages a high‑profile franchise to draw subscribers while showcasing a broader, genre‑spanning slate that reinforces its premium, ad‑free positioning.

news18.com · Aug 1

iPhone 18 Pro Max launch date leaked: September debut, 2nm A20 chip,…

Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max on September 12, according to a fresh leak. The premium devices would feature Apple’s first 2 nanometer A20 processor, a revamped camera system, a reduced‑size Dynamic Island and larger batteries. Rumors also suggest the event could introduce Apple’s inaugural foldable iPhone alongside the Pro models. Unlike previous years, Apple may limit the September showcase to the Pro line, postponing the standard iPhone 18 series to 2027. Analysts note the advanced chipset and battery upgrades could push retail prices higher than the current generation. No official confirmation has been provided by Apple. Supply chain sources indicate a shift to framing for the Pro Max, improving durability while adding feel.

💡 Introducing a foldable device and a 2 nm chip in the same launch could redefine Apple’s premium segment and set new performance benchmarks.

appleinsider.com · Aug 1

Services slowdown pushes Morgan Stanley’s AAPL target down to $360

Morgan Stanley reduced its Apple price target from $364 to $360, citing decelerating Services growth and elevated memory costs that have dampened the earnings outlook. Despite maintaining an Overweight rating, analyst Erik Woodring noted that two of three key stock drivers—Services and gross margins—are facing headwinds. Consequently, the firm lowered its fiscal 2027 earnings estimate from $10.39 to $10 per share. This adjustment comes after Apple reported robust fiscal third-quarter revenue of $109.4 billion, a 16% year-over-year increase. iPhone revenue hit a June-quarter record of $54.3 billion, while Mac revenue surged 29%. Although product demand remains strong, the investment bank identified weakening Services performance and margin pressure as critical factors undermining previous growth expectations, necessitating a more conservative valuation despite the company’s overall financial strength.

💡 The downgrade isolates Services as a specific vulnerability, suggesting that high-margin software revenue may no longer reliably offset hardware cost inflation. Investors must now scrutinize whether Apple’s ecosystem loyalty can sustain premium pricing when underlying operational efficiency declines.

appleinsider.com · Jul 31

2027 iPhone 18 rumors: Smaller Dynamic Island, 12GB or 9GB RAM, 2nm…

Apple’s rumored base iPhone 18 is slated for a spring 2027 launch, a departure from the usual September debut. Leakers suggest the device will mirror the iPhone 17’s 6.27‑inch OLED display with ProMotion, but feature a slightly smaller Dynamic Island. The model is expected to carry either 9 GB or 12 GB of RAM and a 2 nm A20 chip, positioning it as a modest upgrade over its predecessor. Analysts cite supply‑chain smoothing and marketing strategy as reasons for the delayed release.

💡 The shift to a 2027 launch could extend the iPhone 17’s market life, altering consumer upgrade cycles and potentially reshaping Apple’s competitive stance against Android rivals.

appleinsider.com · Jul 31

Unimpressed Goldman Sachs trims AAPL target by $10 after earnings call

Goldman Sachs lowered its Apple price target to $360 after the company’s earnings call, despite a recent temporary hike to $370. The bank cited Apple’s guidance that it will miss demand for the next quarter and a slowdown in services sales, particularly the App Store. Analysts noted that Apple’s supply constraints could leave revenue on the table, though the firm remains bullish on future growth from new devices and AI initiatives. Apple’s shares fell to $301.43, its lowest since early July.

💡 The adjustment signals that even optimistic analysts are wary of Apple’s near‑term supply and demand challenges, underscoring the fragility of its current growth trajectory.