techcrunch.com
Jul 31, 2026
India is starting to pay for apps, not just download them
AI-summarised brief · reviewed before publication
India’s mobile app market recorded $345 million in consumer spending in Q2, a 35% year‑over‑year rise, according to Sensor Tower. The surge is driven mainly by generative‑AI, streaming, and productivity apps, with gaming contributing only 3.7% growth. Revenue per download has more than doubled in the past 3½ years, while downloads remain steady at 6.3 billion. India’s app revenue growth outpaces Mexico, Turkey, and the U.S., positioning it as a fast‑growing monetization hub.
💡 Why It Matters
- · The jump in paid app usage signals a shift from India’s historic download‑centric model to a subscription‑driven economy, reshaping global app‑market dynamics.