Spotify reaches huge subscriber milestone as Apple Music readies iOS 27 upgrades
9to5mac.com Aug 5, 2026

Spotify reaches huge subscriber milestone as Apple Music readies iOS 27 upgrades

AI-summarised brief · reviewed before publication

Spotify announced it has surpassed 300 million paid subscribers, a 9 % year‑over‑year increase, during its second‑quarter earnings. The streaming giant now reports 777 million monthly active users and has broadened its catalog to include audiobooks and podcasts. Apple Music, which has not disclosed subscriber numbers since 2019, reported 1.5 billion paid subscriptions across all Apple services, though many are third‑party app purchases. Both services raised individual plans this year, and Apple is preparing iOS 27 updates.

💡 Why It Matters

  • · Spotify’s milestone underscores its growing dominance in the music‑streaming market, challenging Apple’s long‑standing lead.
  • · The simultaneous price hikes and feature expansions signal a shift toward higher‑value, diversified audio offerings.