After 25+ years at Microsoft, I can tell you why Windows was neglected
AI-summarised brief · reviewed before publication
After more than 25 years at Microsoft, a former insider says Windows is finally receiving renewed focus, echoing CEO Satya L. Nadella’s pledge to prioritize the OS. The author notes that Windows once drove Microsoft’s dominance, but its market share has eroded as OEMs pre‑install Windows 11 and consumers increasingly buy PCs with the OS bundled or opt for alternatives like Linux. Revenue now stems mainly from OEM licensing fees and enterprise bundles such as Microsoft 365 and Windows 365, while direct retail sales of full Windows licenses have dwindled to near‑zero. The piece argues that internal investment cycles favor fast‑growing areas—cloud, AI, and hardware—leaving Windows in a “wilderness” phase, though recent cultural shifts aim to end the historic internal competition for resources.
💡 Why It Matters
- · Revitalizing Windows could stabilize Microsoft’s legacy revenue stream and prevent the OS from becoming a costly, under‑invested liability as the company leans further into cloud and AI services.