WhatsApp channel admins will soon get the ability to flag AI-generated media
AI-summarised brief · reviewed before publication
WhatsApp is developing a feature that lets channel administrators label AI‑generated media to comply with the EU’s new transparency rules. The beta on Android shows a new “Add AI content label” option in the context menu for messages containing AI‑created images, videos, or other media. Once applied, the label appears on the message bubble and cannot be removed. The feature mirrors the process for sponsored posts and may roll out to iOS and globally where legal requirements exist.
💡 Why It Matters
- · The move forces platforms to disclose synthetic content, curbing misinformation and ensuring users can distinguish AI‑generated media from authentic material.