Nothing is using AI-generated people to show off its new earbuds – everyone hates it [Gallery]
9to5google.com Aug 6, 2026

Nothing is using AI-generated people to show off its new earbuds – everyone hates it [Gallery]

AI-summarised brief · reviewed before publication

Nothing’s CMF brand unveiled the Clip Pro open‑ear earbuds, but the launch has been eclipsed by criticism of the AI‑generated marketing images the company used. The promotional posts feature synthetic people with a disclaimer that any resemblance to real individuals is coincidental, and several visuals—including a deleted image and a video showing a mountain backdrop and a subway scene—have been flagged as poorly edited or implausible. Online users have expressed fatigue with “AI slop,” accusing the brand of relying on low‑quality synthetic media instead of authentic photography. Nothing has not responded to inquiries about its AI strategy, though the company has indicated a broader commitment to AI as part of its future roadmap. The backlash highlights growing consumer sensitivity to artificial visual content in product marketing.

💡 Why It Matters

  • · The controversy shows that even tech‑savvy audiences can reject AI‑driven advertising when it feels lazy, forcing brands to rethink authenticity in digital promotion.