iPhone 18 Pro price: Here’s how much more it could cost

9to5mac.com Aug 7, 2026

iPhone 18 Pro price: Here’s how much more it could cost

Curated by Shubham · TechCapsules · Aug 7, 2026

AI-summarised brief · reviewed before publication

Apple is set to unveil the iPhone 18 Pro in a month, with expectations of higher prices than the iPhone 17 Pro. Analysts predict a $250‑$300 increase, pushing the starting price to at least $1,299, likely $1,399. The hike is driven by shortages of RAM and storage, a variable‑aperture camera system costing roughly 50% more, and the new A20 Pro 2‑nanometer chip. Profit‑margin models suggest Apple would need a $1,371 price to maintain a 47% margin, but standardized pricing points to $1,299‑$1,399.

💡 Why It Matters

· The price jump signals Apple’s adaptation to supply‑chain constraints and a shift toward higher‑margin, high‑tech components.
· It also sets a new benchmark for premium smartphone pricing in a market where competitors are holding prices steady.

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Apple TV’s fall lineup reveals every new show and movie coming soon

Apple TV’s upcoming fall schedule includes Ted Lasso Season 4 and a slate of new titles such as “Mayday,” a spy‑comedy starring Ryan Reynolds and Kenneth Branagh, and the espionage drama “The Last First: Winter K2,” a documentary on a 2021 K2 expedition. Other additions feature “Brothers,” a comedy‑drama with McConaughey and Harrelson, the action‑adventure “Matchbox The Movie” with John Cena, and the biographical film “Tenzing” about the climber who helped summit Everest. The lineup expands Apple TV’s original content and diversifies its genre offerings.

💡 The mix of high‑profile stars and varied genres signals Apple TV’s push to compete in a crowded streaming market, offering both familiar franchises and fresh, niche stories that can attract broader audiences.

appleinsider.com · Aug 7

AirPods Pro 3 plunge to $189 at Amazon, 30-day best price

Amazon reduced the price of AirPods Pro 3 to $189.99, a $60 discount and the lowest since Prime Day 2026. The sale also includes AirPods 4 without ANC for $99 and with ANC for $148.99, and the AirPods Max 2 at $449 after a $100 cut. The deals are available on Amazon and Walmart, with a continuously updated price guide. The promotion highlights a significant price drop across Apple’s wireless earbud lineup.

💡 The steep discounts make premium Apple audio more accessible, potentially shifting consumer expectations for pricing in the high‑end earbud market.

ign.com · Aug 7

Apple AirPods Pro 3 Drop to $189.99 at Amazon and Best Buy

Apple’s AirPods Pro 3 are now available for $189.99 at Amazon and Best Buy, a $60 discount from the $249.99 MSRP. The earbuds, released in September, feature upgraded active noise cancellation, improved battery life, an IP57 dust‑water rating, built‑in heart‑rate monitoring, and Apple Live Translation. They remain the top choice for iPhone users seeking premium audio and seamless ecosystem integration. The price drop offers a rare year‑long deal for the model.

💡 The discount makes high‑end Apple audio more accessible, potentially shifting consumer preference toward Apple’s ecosystem over competing brands. It also signals Apple’s willingness to price competitively outside major sales events.

appleinsider.com · Aug 7

RAM supply holding up iPhone 18 Pro assembly is another bad sign

Apple’s new A20 Pro processor, the first chip built on TSMC’s N2 node, is stalled by a shortage of RAM that is co‑packaged at the wafer level. The integrated design prevents post‑assembly RAM insertion, leaving half‑packaged chips idle and blocking motherboard assembly. Foxconn and BYD report roughly $1 billion worth of unfinished chips. Initial launch orders will be met, but delivery delays are expected to widen, potentially pushing the iPhone 18 Pro beyond its planned release window.

💡 The RAM bottleneck exposes the fragility of Apple’s supply chain for high‑performance chips, threatening product availability and signaling broader semiconductor shortages that could ripple through the tech industry.

9to5mac.com · Aug 7

iOS 27 basically turns your iPhone and AirPods into an Apple Watch…

Apple’s iOS 27 introduces GymKit for iPhone and AirPods Pro 3, extending the Apple Watch’s gym‑tracking capability to other devices. Users tap their iPhone to a compatible treadmill, select a workout, and the phone receives distance, pace, incline, and calorie data while AirPods provide heart‑rate readings. The data is stored privately on the iPhone and removed from the equipment. This feature offers a reliable backup when the Apple Watch is unavailable and brings the full GymKit experience to a broader user base.

💡 By enabling accurate treadmill tracking on iPhone and AirPods, Apple removes the need for a watch during workouts, expanding fitness accessibility and reinforcing its ecosystem’s versatility.

9to5mac.com · Aug 7

In new court filing, Apple flags delays in Jon Prosser’s response to…

Apple reported in a status filing that it has not heard from leaker Jon Prosser’s attorney since July 6, 2026, citing Prosser’s newborn as the cause of the delay. The lawsuit, filed after Prosser and Michael Ramacciotti allegedly accessed a development iPhone and leaked the iOS 26 “Liquid Glass” redesign, accuses Prosser of trade‑secret misappropriation and Computer Fraud and Abuse Act violations. The court previously entered a default against Prosser, later lifted after his counsel petitioned, allowing discovery that included document production and a June 16 deposition. Apple says Prosser’s latest disclosures remain incomplete and that further discovery dates are pending. Ramacciotti has agreed to supplement his responses and undergo a deposition in September, with another status report scheduled for October 7.

💡 The stalled discovery underscores how procedural delays can hamper Apple’s ability to enforce its trade‑secret claims against high‑profile leakers.