KPMG survey finds AI investment delivering measurable returns
AI-summarised brief · reviewed before publication
A new KPMG survey reveals that companies investing in artificial intelligence are seeing quantifiable financial benefits, with 71 percent reporting revenue growth and 64 percent noting cost reductions directly linked to AI projects. The study, which sampled 1,200 senior executives across North America, Europe and Asia‑Pacific, highlights that firms deploying AI in supply chain, customer service and product development achieve returns within 12‑18 months. Respondents also indicated higher employee productivity and faster time‑to‑market for new offerings. However, the survey notes that firms lagging in data governance and talent acquisition experience slower payoff. KPMG recommends a phased rollout, robust data strategy and continuous skill development to sustain AI‑driven performance gains.
💡 Why It Matters
- · Demonstrated ROI forces skeptical boardrooms to prioritize AI spend, accelerating the technology’s integration into core business processes.