Jefferies cuts AAPL target to $263.66, downgrades to Underperform

appleinsider.com Aug 10, 2026

Jefferies cuts AAPL target to $263.66, downgrades to Underperform

Curated by Shubham · TechCapsules · Aug 10, 2026

AI-summarised brief · reviewed before publication

Jefferies downgraded Apple to underperform and lowered its price target to $263.66 after concluding the company has abandoned the all‑glass design for the unannounced iPhone 20. Analyst Edison Lee cited low yield on glass production and rising memory costs as reasons the premium model would not achieve higher margins. The firm’s stance contrasts with 47 other analysts, most of whom maintain buy or hold ratings, and it is one of only three to issue an underperform call.

💡 Why It Matters

· The downgrade signals a shift in Wall Street’s view of Apple’s pricing strategy, potentially influencing investor sentiment ahead of the next product launch.

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iPhone 18 Pro’s flagship new color detailed by leaker

Apple is reportedly replacing the iPhone 17 Pro’s popular Cosmic Orange with a new burgundy shade for the iPhone 18 Pro, according to leaker Fixed Focus Digital. The color, described as a darker, purple‑red cherry, is expected to be the flagship variant in Apple’s marketing push. The company may offer three or four colors, though details on a dark gray/black option remain unclear. The leak highlights Apple’s continued shift toward bolder, more vibrant hues for its Pro lineup.

💡 The move signals Apple’s intent to sustain consumer excitement by refreshing its color palette, potentially driving early sales and influencing accessory trends.

appleinsider.com · Aug 10

B&H is blowing out M4 15-inch MacBook Air inventory at $1,279

B&H is liquidating its remaining M4 15‑inch MacBook Air inventory, offering the model at $1,279. The laptop features a 10‑core GPU, 16 GB of RAM, and 256 GB of storage, with only the Midnight finish available. The price is $131 below the lowest sale price for the current M5 15‑inch Air, which includes 512 GB of storage. B&H also sells a 2‑TB M4 13‑inch Air for $1,899, $100 cheaper than the M5 equivalent. Both laptops come with free two‑day shipping within the contiguous U.S.

💡 The discount gives consumers a rare chance to acquire a high‑performance MacBook at a price lower than newer models, potentially reshaping purchasing decisions for budget‑conscious buyers.

9to5mac.com · Aug 10

Apple announces live Immersive Video MLB games for Vision Pro

Apple announced that its Vision Pro headset will stream four Friday Night Baseball games in Apple Immersive Video, following earlier immersive NBA broadcasts. The new MLB feed will feature dedicated commentary from Paul Severino, Xavier Scruggs, and Michelle Margaux, along with immersive graphics, replays, and stadium‑wide cameras to enhance viewer immersion. Games will air live and be available on-demand via the Apple TV app, with Friday Night Baseball included in the $12.99 monthly Apple TV subscription after a free trial.

💡 By extending immersive live sports to baseball, Apple deepens its competitive edge in the growing AR/VR entertainment market.

appleinsider.com · Aug 10

Apple tested Chinese memory chips for the Mac, rivals shipping

Apple has been testing CXMT memory chips in both its iPhone and Mac product lines, despite the Chinese firm’s inclusion on the U.S. Military Company Blacklist. The global chip shortage has prompted Apple to explore this option, though the chips are not cheaper than alternatives and the company has yet to secure a price discount. Competitors HP and Acer are already shipping devices overseas that incorporate CXMT memory, while Apple has requested U.S. government permission for potential use in U.S.‑market products.

💡 The move signals a shift in how major tech firms navigate U.S. export controls amid a tight supply chain, potentially redefining the competitive landscape for high‑performance memory components.

appleinsider.com · Aug 10

Dark Cherry iPhone 18 Pro is still a rumor mill favorite

Apple’s upcoming iPhone 18 Pro and Pro Max are rumored to feature a dark cherry red colorway, following the success of the iPhone 17 Pro’s Cosmic Orange. Weibo leaker Fixed Focus Digital confirmed on August 10 that the darker variant is the correct shade, describing it as a purple‑like cherry. Earlier leaks from February, April, and May—by Bloomberg, Digital Chat Station, and Sonny Dickson—have all hinted at a red option, with images showing Dark Cherry alongside Black, Silver, and Light Blue. The rumor remains unverified until Apple’s September launch.

💡 The potential return to a bold red palette signals Apple’s willingness to experiment with high‑profile colors, a strategy that could influence accessory sales and brand perception. The sustained speculation also underscores the growing power of social‑media leakers in shaping consumer expectations.

thestar.com.my · Aug 10

Using this Apple privacy feature? Researchers warn it has a flaw

Apple’s Private Relay, a privacy feature intended to mask user IP addresses, has been found to leak IP information through iOS browsers that rely on WebKit, including Tor and Psylo. Researchers Talal Haj Bakry and Tommy Mysk identified the flaw after a Psylo user reported DNS leaks. The issue arises when passkeys trigger requests outside the browser, bypassing Private Relay and exposing the device’s IP. Apple has not responded; the researchers updated Psylo and notified Tor and Onion Browser teams. The leak undermines Apple’s privacy claims and could reveal users’ locations and browsing habits.

💡 The flaw exposes a core promise of Apple’s privacy ecosystem, potentially eroding consumer trust in its security features.