techcrunch.com
Aug 18, 2026
Peacock is raising prices across all of its streaming plans
AI-summarised brief · reviewed before publication
Peacock has raised all its subscription tiers, increasing the ad‑supported “Select” plan from $7.99 to $8.99, the “Premium” tier from $10.99 to $12.99, and the ad‑free “Premium Plus” plan from $16.99 to $19.99. The company cited the need to enhance viewer experience, stay competitive, and deliver unique content. Recent additions include an AI‑powered “Bravoverse” vertical‑video feed, a forthcoming live‑game vertical streaming feature, and two new AI‑driven mystery games from Wolf Games. This marks Peacock’s fourth price hike in four years, following a $3 increase in July 2025.
💡 Why It Matters
- · The price jumps underscore the growing cost pressure on streaming platforms to invest in AI‑enhanced content and features, reshaping consumer expectations for value and innovation.
