Apple’s EU App Store changes are big, and a preview of what’s coming in the US
AI-summarised brief · reviewed before publication
Apple announced new EU App Store terms on August 18, simplifying fee structures and lowering commissions for developers. The revised rules cut the in‑app purchase fee from 30% to 26%, with a 15% rate for small‑business and tenured accounts, and reduced external payment fees to 20% (10% for program participants). A single 15% fee replaces the prior Initial Acquisition and Store Services fees, while the Core Technology Commission drops to a flat 5% for non‑App Store sales. Additional child‑safety restrictions limit external links for under‑13 users.
💡 Why It Matters
- · The EU changes signal a broader shift toward lower developer fees that could ripple into the U.S.
- · market, reshaping the App Store’s revenue model and competitive dynamics.