RAM shortage shoves PS5, Xbox, and Nintendo’s US sales “to a July low not seen since 2020” as price concerns linger, analyst says
gamesradar.com Aug 20, 2026

RAM shortage shoves PS5, Xbox, and Nintendo’s US sales “to a July low not seen since 2020” as price concerns linger, analyst says

AI-summarised brief · reviewed before publication

In July 2026, U.S. console hardware sales fell to a low not seen since 2020, according to Circana analyst Mat Piscatella. The decline mirrors the 2025 launch of the Nintendo Switch 2 and is driven by a global RAM shortage that has pushed component prices higher. PlayStation 5 and Xbox Series sales suffered, with Xbox reporting a $1.6 billion loss last fiscal year and Sony noting PS5 lagging behind PS4. Average console prices rose 16%, while overall hardware spending dropped 39% from last July.

💡 Why It Matters

  • · The sustained RAM crunch signals a broader supply‑chain strain that could reshape console pricing strategies and delay new releases, affecting both manufacturers and consumers.