Google’s inevitable ‘Pixel Watch Ultra’ should copy the Fitbit Air
9to5google.com Aug 23, 2026

Google’s inevitable ‘Pixel Watch Ultra’ should copy the Fitbit Air

AI-summarised brief · reviewed before publication

Google is expected to enter the “Ultra” smartwatch segment with a forthcoming Pixel Watch Ultra, a move prompted by the limitations of the current Pixel Watch 5, which blends premium design with inadequate durability for rugged use. Critics note the existing model’s domed glass and lack of sapphire protection make it unsuitable for demanding environments, positioning it more as a fashion accessory than a sports device. The proposed Ultra version would abandon the current aesthetic, adopting a sturdier case, potentially sapphire or ceramic glass, and a band mechanism inspired by the Fitbit Air’s pop‑out pebble design. While the market for high‑spec “Ultra” watches is niche, Google’s expanding Pixel lineup and recent Pixel 11 series reviews suggest the company is preparing a more fitness‑focused offering.

💡 Why It Matters

  • · A rugged Pixel Watch Ultra could finally align Google’s wearable strategy with consumer demand for durable, sport‑ready devices, turning the Pixel brand from a style‑centric gadget into a serious competitor in the high‑performance smartwatch arena.