Nintendo’s Shigeru Miyamoto never wanted to compete with other game devs: “I view the Rubik’s Cube as my eternal rival”
AI-summarised brief · reviewed before publication
In a 1996 interview translated by Shmuplations, Nintendo legend Shigeru Miyamoto said his true competition is the Rubik’s Cube, not fellow game developers. Citing his industrial‑design background, he explained that he values products that make people say “Wow, games can do that,” rather than incremental genre tweaks. At the time Nintendo’s N64 was battling Sony’s PlayStation and Sega’s Saturn, with titles like Super Mario 64 and the upcoming Zelda: Ocarina of Time driving the fight. Miyamoto stressed the company’s goal of surprising non‑gamers and admitted his desire to eventually hand flagship franchises to younger staff while he pursued unconventional projects such as Pikmin and Wii Music. He warned against games becoming niche, emphasizing Nintendo’s aim to attract new customers with each release.
💡 Why It Matters
- · Miyamoto’s focus on novelty over rivalry reshapes how Nintendo engineers market‑expanding experiences, steering the industry toward broader audience appeal.