Amazon hikes hardware prices by 60%, blaming memory shortage
techcrunch.com Aug 24, 2026

Amazon hikes hardware prices by 60%, blaming memory shortage

AI-summarised brief · reviewed before publication

Amazon increased prices on several hardware products by up to 60%, affecting Fire TVs, Echo devices, Kindles, and Eeros. The Echo Dot’s price rose from $49.99 to $79.99 overnight, a jump highlighted by price‑tracking sites. Amazon cited rising memory and storage component costs amid a global shortage driven by the AI boom. The company said it would still offer occasional promotions over the next year. The price hikes illustrate how supply constraints are reshaping consumer electronics pricing.

💡 Why It Matters

  • · The surge underscores the ripple effects of the AI‑driven memory crunch on everyday tech, forcing consumers to pay more for basic devices.