Benalmádena unveils its new ‘innovative’ tourist information office
AI-summarised brief · reviewed before publication
Benalmádena officially opened its new tourist information office at the historic El Bil-Bil castle on Monday, 24 August 2026. This facility is part of a comprehensive refurbishment of the iconic seafront landmark. The modernized center integrates cutting-edge technology to enhance destination promotion, featuring digital screens with dynamic interactive content and virtual reality experiences. Tourism councillor Presi Aguilera stated that these innovations provide visitors with immediate access to information regarding the municipality’s cultural, gastronomic, and leisure offerings. By situating the service within a representative building, the council aims to merge heritage with modern tourism support. The office operates Monday through Friday from 9 am to 8 pm, and weekends from 9 am to 3 pm during the summer season. Aguilera emphasized that this initiative reflects Benalmádena’s commitment to providing high-quality, accessible services that reinforce its status as a leading Costa del Sol destination.
💡 Why It Matters
- · Integrating virtual reality into a historic castle transforms passive sightseeing into an immersive pre-trip engagement tool.
- · This strategy positions Benalmádena as a tech-forward destination, differentiating it from traditional coastal competitors.