“It’s been a difficult time for console hardware,” says Unity CEO, but costs will come down and console games will continue to thrive: “We’ll see that with GTA”
AI-summarised brief · reviewed before publication
Unity Technologies CEO Matthew Bromberg told The Game Business that rising RAM shortages, AI‑driven component demand and lingering tariffs are inflating console‑hardware costs, forcing Nintendo, PlayStation and Xbox to raise prices and prompting Sony to plan a disc‑free, digital‑only console by 2028. Despite these pressures, Bromberg said the situation is temporary and predicts a resurgence of high‑volume console entertainment, citing the upcoming release of Grand Theft Auto as evidence that demand will remain strong. He argued that younger gamers will eventually replace an aging console audience, that production costs will fall, and that the next decade will deliver games more persuasive and engaging than any in the past ten years.
💡 Why It Matters
- · Bromberg’s optimism suggests the industry may avoid a sales slump despite pricey next‑gen hardware, betting on next‑generation titles to sustain consumer interest.
