First of its kind: a flagship Samsung phone topped Android in Q2 2026, Apple still leads overall
androidcentral.com Aug 26, 2026

First of its kind: a flagship Samsung phone topped Android in Q2 2026, Apple still leads overall

AI-summarised brief · reviewed before publication

Counterpoint Research reported that the Galaxy S26 Ultra became the first ultra‑premium Android phone to top global sales in Q2 2026, surpassing Samsung’s mid‑range models. Apple’s iPhone 17 remained the overall best‑selling handset, with the iPhone 17 Pro Max and 17 Pro in second and third places. The S26 Ultra occupied fourth, while the Galaxy A07 led Android sales in fifth. Samsung and Apple together captured 26 % of worldwide smartphone sales, a 2 % year‑over‑year rise.

💡 Why It Matters

  • · The S26 Ultra’s surge signals a shift in Android consumer preference toward premium devices, challenging the long‑standing dominance of mid‑range models.
  • · This trend could reshape Samsung’s product strategy and intensify competition with Apple in the high‑end segment.