Tim Cook and John Ternus host Pikachu and The Pokémon Company CEO at Apple Park

9to5mac.com Aug 27, 2026

Tim Cook and John Ternus host Pikachu and The Pokémon Company CEO at Apple Park

Curated by Shubham · TechCapsules · Aug 27, 2026

AI-summarised brief · reviewed before publication

Apple CEO Tim Cook posted a short video on X showing Pikachu roaming Apple Park during a visit by The Pokémon Company’s leadership, including CEO Tsunekazu Ishihara and Apple’s incoming hardware chief John Ternus. Cook joked that the agenda was to introduce the Pokémon team to Ternus, discuss gaming, and keep Pikachu out of the park’s pond, noting that two of the three goals were met. The clip captures Pikachu attempting to reach an apple on a tree, then heading toward the pond before being joined by Cook, Ternus and Ishihara. The meeting follows Apple’s recent acknowledgment that a slowdown in mobile‑gaming revenue is pressuring App Store growth, a trend highlighted in its Q3 2026 earnings call.

💡 Why It Matters

· Apple’s playful outreach to a top gaming franchise underscores its intent to revitalize the App Store’s gaming segment amid declining mobile‑gaming revenues.

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Apple announces App Store price changes in four countries

Apple announced two rounds of tax and price updates for the App Store, effective today and September 14. The first round adjusts developer proceeds to reflect new taxes in three countries. The second round will change app and In‑App Purchase prices in Israel, Indonesia, Morocco, and the Republic of the Congo unless those storefronts are the base storefront or prices are manually set. Prices will be updated to maintain equalization with the chosen base price, and auto‑renewable subscriptions remain unaffected.

💡 These adjustments ensure developers’ revenue reflects local tax changes and currency fluctuations, preserving pricing parity across markets.

techcentral.co.za · Aug 27

Forget the iPhone: Apple’s real next act is your home

Apple’s September keynote, led by new CEO John Ternus, focused less on the iPhone and more on the company’s smart‑home strategy. While the event introduced the iPhone 18 Pro and Pro Max, the highlight was the unveiling of Apple’s forthcoming HomePad—a 7‑inch smart‑display with TV‑OS‑derived software, speaker, camera, and presence detection. Apple also announced Siri AI, a foundation‑model‑based assistant that will run partly on-device and partly on its Private Cloud Compute, slated for launch in several countries this year. The HomePad is expected to arrive between October and year‑end, signaling Apple’s commitment to a full‑featured home ecosystem.

💡 Apple’s move to integrate a dedicated smart‑home display and AI‑powered assistant positions it to compete directly with Amazon and Google, potentially reshaping the domestic tech landscape and accelerating the adoption of privacy‑focused, edge‑computing solutions.

appleinsider.com · Aug 27

Skip Apple’s $3,800 storage upgrade with these 8TB SSD

Apple’s new M5 Max Mac Studio starts at $2,499, but adding 8 TB of internal storage costs an extra $3,800, pushing the total to $6,299. External SSDs offer comparable performance for under $2,300, saving over $1,600. The article lists six 8 TB options—four from OWC and one from Glyph—highlighting their 80 Gbps Thunderbolt 5/USB4 speeds, fanless designs, and portability. It notes that external drives can be swapped, moved between machines, and remain useful after the Mac Studio is retired.

💡 The price gap forces professionals to rethink storage strategy, favoring modular, cost‑effective external solutions over expensive internal upgrades.

appleinsider.com · Aug 27

Apple’s new & cheaper Apple Polishing Cloth almost as good as the…

Apple has released a second-generation Apple Polishing Cloth, updating the accessory first introduced in 2021. The new version retains the 6.3-inch square format and dual-layer construction but switches from a suede-like material to a softer, standard microfiber fabric. While the original cloth commanded a $19 price tag and faced frequent stock shortages, this updated model is positioned as a cheaper alternative. Testing reveals the new cloth is more flexible and easier to handle, though it feels thinner and less premium than its predecessor. It remains effective for cleaning all Apple display finishes, including delicate nano-texture surfaces. Despite the material change, performance results are comparable to the original, effectively removing oils and smudges. This release is part of Apple’s broader strategy of offering specialized cleaning accessories for various devices, including the Vision Pro and Studio Display. The new cloth maintains the brand’s focus on protecting screen integrity while offering a more affordable option for consumers who previously found the original price point excessive for a simple cleaning accessory.

💡 The price reduction suggests Apple is acknowledging the market's skepticism toward premium-priced accessories, aiming to broaden adoption beyond professional video producers. By improving flexibility while maintaining cleaning efficacy, the update addresses specific user complaints about the original's stiffness without compromising screen safety.

thedailystar.net · Aug 27

Apple unveils M5 Ultra and M6 chips with focus on artificial intelligence

Apple has introduced the M5 Ultra and M6 processors, enhancing computing capabilities for artificial intelligence and demanding workloads on Mac computers. The M5 Ultra, the company’s most powerful chip, features a quad-die design with up to 36 CPU cores and 80 GPU cores, offering 1.2 terabytes per second of memory bandwidth. This represents a 50% increase over the M3 Ultra, targeting professional tasks like 3D rendering and local AI model execution. The M6, built on a 2-nanometre process, includes a 12-core CPU and two 16-core Neural Engines, delivering nearly 30% more peak GPU performance for AI tasks. These improvements aim to accelerate prompt processing for large language models run directly on devices. Apple emphasizes local AI processing, allowing developers to distribute workloads across hardware components rather than relying solely on cloud infrastructure. The new chips will power updated Mac Mini and Mac Studio models, with pre-orders for the Mac Mini already open and shipments scheduled after September 22.

💡 By prioritizing local AI processing, Apple reduces dependency on remote cloud infrastructure for large language models. This shift enhances data privacy and lowers latency for professional users running complex AI tasks directly on their devices.

macworld.com · Aug 27

6 Mac mini and Mac Studio upgrades you may have missed

Apple has unveiled updated Mac mini and Mac Studio models featuring M6, M5 Pro, M5 Max, and M5 Ultra chips, scheduled for release on September 22. Beyond processor upgrades, these systems introduce significant hardware enhancements. Both lines now utilize PCIe Gen 6 SSDs for doubled storage speeds. The Mac mini upgrades its standard Ethernet from gigabit to 2.5Gb, while retaining the optional 10Gb port. Wi-Fi 7 and Bluetooth 6 replace previous generations. A notable addition is Genlock support over USB-C, aiding professional video synchronization. The M6 chip uniquely features dual 16-core Neural Engines, whereas M5 variants retain single engines, except the M5 Ultra’s combined 32-core configuration. Display capabilities have also improved; the M6 and M5 Pro Mac mini now support higher refresh rates for multi-monitor setups, allowing three 4K displays at 165Hz via Thunderbolt, a substantial increase from the previous 60Hz limit.

💡 The inclusion of Genlock support and PCIe Gen 6 storage transforms these compact desktops into viable professional broadcast tools, eliminating the need for external synchronization hardware. This shift targets high-end creative workflows that previously required larger, more expensive workstations to achieve similar connectivity and data throughput standards.