Samsung Galaxy flagships are a hit in the midst of RAMageddon – why?
9to5google.com Aug 30, 2026

Samsung Galaxy flagships are a hit in the midst of RAMageddon – why?

AI-summarised brief · reviewed before publication

Samsung’s Galaxy S26 Ultra has become the world’s most popular Android phone, outselling the company’s budget devices for the first time. This surge occurs despite 2026 being a year of incremental updates, with the S26 series offering mainly a chipset refresh and the Ultra adding a Privacy Display. The Galaxy Z Fold 8 also performs well, addressing user requests for thinner, lighter designs and reduced creases. Meanwhile, the newly launched Galaxy S26 FE reflects broader market pressures, featuring minimal upgrades and higher prices amid ongoing RAM supply issues. Industry forecasts suggest the era of cheap smartphones is ending, with permanent price hikes expected. Samsung’s strategy relies on offering safe, reliable upgrades for existing users, leveraging trade-in deals to maintain sales momentum. While critics argue Samsung’s slab design is outdated and incompatible with future accessories, the brand’s consistent performance makes it a dependable choice in a turbulent market. Foldables continue to grow as the only expanding smartphone segment.

💡 Why It Matters

  • · Samsung proves that incremental reliability outweighs innovation when consumers face rising prices and supply chain instability.
  • · The success of the S26 Ultra validates a strategy where brand trust and ecosystem continuity drive sales more than groundbreaking features.