Read Tim Cook’s full memo to Apple employees on his last day as CEO
AI-summarised brief · reviewed before publication
Tim Cook marked his final day as Apple CEO with an emotional memo to staff, praising the company’s culture and teamwork before handing the role to chief design officer John Ternus, who assumes leadership tomorrow. In the note, Cook thanked employees for their “outpouring of affection,” highlighted the collective effort behind Apple’s innovations, and emphasized that the company’s purpose—leaving the world better—outweighs any financial metric. He reiterated his continued presence at Apple in a new capacity, expressed confidence in Ternus’s ability to “build products that change the world,” and encouraged staff to remain proud of Apple’s mission. Cook also posted a brief thank‑you message to the broader Apple community on social media.
💡 Why It Matters
- · Cook’s farewell underscores a rare, public transition at a tech giant, setting the tone for Ternus’s tenure and reinforcing Apple’s identity as a culture‑driven innovator.
