Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down
techcrunch.com Aug 31, 2026

Apple’s top App Store exec, Phil Schiller, follows wave of exits as CEO Tim Cook steps down

AI-summarised brief · reviewed before publication

Apple’s long‑time App Store chief Phil Schiller resigned as executive after Tim Cook’s departure, but will remain with the company as an Apple Fellow. Schiller, who joined Apple in 1987 and led the App Store since 2015, will focus on unspecified projects while Carson Oliver takes over daily operations. The App Store is moving from marketing to the services division under Eddy Cue. Schiller’s exit follows a wave of senior departures, including COO Jeff Williams and VP Lisa Jackson.

💡 Why It Matters

  • · The shift signals a broader leadership overhaul that could reshape Apple’s strategy and governance as the company prepares for new executive appointments.