Apple Fellow Phil Schiller no longer working on App Store or events
AI-summarised brief · reviewed before publication
Apple Fellow Phil Schiller, 66, has stepped back from overseeing the App Store and Apple Events, a move announced during Tim Cook’s final days as CEO. Schiller, who became an Apple Fellow in 2020, will focus on unspecified initiatives while remaining with the company. The App Store’s day‑to‑day management will shift to the Services division under Eddy Cue, with Carson Oliver handling operations. The change follows Cook’s resignation and signals a broader reshuffle at Apple’s top leadership.
💡 Why It Matters
- · The transition re‑aligns Apple’s core digital storefront under its Services umbrella, potentially streamlining revenue oversight.
- · It also marks a significant shift in the company’s marketing and event strategy, as Schiller’s long‑standing influence on product launches ends.