A24 takes on Google money build AI tools
AI-summarised brief · reviewed before publication
Google is investing $75 million in film studio A24 to develop AI tools, aiming to expand the future of entertainment. The multiyear deal excludes Google's access to A24's film and television library. The partnership will create tools to assist with filmmaking aspects, starting with AI-generated storyboards. A24's filmmakers will eventually have access to these tools, which are designed to be assistive, not replacement technology. A24 has had a successful year, with its revenue more than doubling in the past two years and being valued at $3.5 billion. The company's films, such as Backrooms, have been highly successful.
💡 Why It Matters
- · The partnership's focus on assistive AI tools may alleviate concerns from filmmakers who dislike AI, like Kane Parsons.
- · A24's reputation as a studio for emerging filmmakers who resonate with young audiences hangs in the balance.