‘Absolutely stunning’: Ferrari unveils Luce, its first fully electric car, in bold luxury EV pivot
AI-summarised brief · reviewed before publication
Ferrari unveiled its first fully electric car, Luce, marking a significant shift for the luxury sports car maker. The four-door Luce was developed with former Apple design chief Jony Ive and features high-end tech and a 600-litre boot. Priced at €550,000, deliveries are set to begin in the fourth quarter of 2026, targeting families with deep pockets. The Luce amplifies natural vibration sounds from its EV powertrain to maintain a traditional Ferrari feel, with over 1,000 horsepower.
💡 Why It Matters
- · Ferrari's electric pivot opens up new market opportunities, particularly in China where EVs are widespread and heavily taxed.
- · The Luce's unique design and technology may attract a new generation of buyers.