Activision prepares to “make the greatest Halo game ever” as it takes control of the franchise
AI-summarised brief · reviewed before publication
Xbox announced a reorganization of its first‑party studios, moving Rare and World's Edge under Activision Blizzard and assigning stewardship of the Halo franchise to the Call of Duty publisher. Halo, previously managed by 343 Industries (now Halo Studios) since Microsoft’s 2007 split from Bungie, will be developed by a formed team within Activision, while Halo Studios will shift to a support role and see staff reductions. Activision president Rob Kostich pledged to “make the greatest Halo game ever.” The restructure also places Bethesda in charge of Obsidian Entertainment and merges Playground Games with Turn 10 to shape the future of Forza, Fable and the ForzaTech engine. Matt Booty confirmed the new Halo team will operate separately from Call of Duty development.
💡 Why It Matters
- · Placing Halo under Activision’s banner could fuse two of gaming’s biggest franchises, reshaping development pipelines and fan expectations for both series.