AI is rewiring the world’s most prolific film industry
AI-summarised brief · reviewed before publication
Indian studios are utilizing AI to cut costs, speed up production, and dub films into multiple languages, with production timelines and costs slashed to a quarter and one-fifth, respectively. This shift is driven by changing audience habits and squeezed production budgets, with the industry producing the most movies globally, and stars like Shah Rukh Khan commanding cult-like followings, raising questions about creativity and audience acceptance.