Alice: Madness Returns creator joins forces with ’90s goth icon for limited edition plush that’s as soft and timeless as a black dress
AI-summarised brief · reviewed before publication
American McGee, known for developing Doom and the Alice: Madness Returns series, has partnered with Emily the Strange creator Rob Reger to release a limited‑edition Emily plush through McGee’s Plushie Dreadfuls brand. The collaboration, first announced in April, marks the duo’s first crossover after meeting in 1998, a connection McGee likens to “creative twins.” Only 2,000 numbered plushes and 200 collector editions—each signed by McGee and Reger and bundled with a tote, pen, and coin purse—are available for $49 directly from the Plushie Dreadfuls store. The design blends Emily’s gothic aesthetic with McGee’s signature rabbit motif, featuring stitched red hearts, black‑on‑black stripes, and embroidered cat‑and‑crossbones details. Knock‑off versions appear on Amazon, but official items are sold exclusively through the brand’s website.
💡 Why It Matters
- · The partnership fuses two iconic 1990s goth brands, creating a rare collector’s item that leverages nostalgia to drive direct‑to‑consumer sales and bypass traditional retail channels.