Amazon brings AI shopping assistant to retailers with Kate Spade

artificialintelligence-news.com Jun 4, 2026

Amazon brings AI shopping assistant to retailers with Kate Spade

Curated by Shubham · TechCapsules · Jun 4, 2026

AI-summarised brief · reviewed before publication

Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS. The service allows retailers to build AI shopping assistants for their own websites and apps, tailored to their catalogue, customer base, and brand voice. Kate Spade is among the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options through a conversational interface. The assistant can recommend gifts based on occasion and customer inputs, and has generated nearly US$12 billion in incremental sales for Amazon.

💡 Why It Matters

· The widespread adoption of conversational shopping sessions could lead to a significant shift in consumer behavior, with conversion rates 3.5 times higher than traditional keyword-based product searches.
· By leveraging Amazon's proven AI technology, retailers can tap into this trend and improve their sales, potentially altering the retail landscape in the process.

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