Amazon launches Alexa+ in India with Hindi support

techcrunch.com Sep 16, 2026

Amazon launches Alexa+ in India with Hindi support

Curated by Shubham · TechCapsules · Sep 16, 2026

AI-summarised brief · reviewed before publication

Amazon has rolled out its Alexa+ conversational assistant in India, now supporting Hindi alongside English. The upgraded AI can sustain longer, context‑aware dialogues and switch languages mid‑sentence, offering a more expressive voice and handling multi‑step tasks such as ordering groceries via Amazon Now and controlling smart‑home devices. Early Access is available to all Indian users; after the trial, Prime members will receive Alexa+ for free, while non‑Prime customers will be charged ₹2,000 per month. Alexa+ integrates with local services including Swiggy, Zomato’s District, TripAdvisor, MakeMyTrip, EazyDiner, Amazon Music and JioSaavn. Amazon’s smart‑home device sales in India have risen 20% year‑over‑year, and the company previously introduced Alexa in English in 2017 and added Hindi in 2019. The launch follows Alexa+ releases in the U.S., U.K., Canada, Brazil, Mexico, Italy and Germany.

💡 Why It Matters

· By adding native Hindi support, Amazon taps a massive linguistic market, positioning its ecosystem as the most locally attuned voice platform in India.
· This could accelerate adoption of its smart‑home hardware and ancillary services among Hindi‑speaking consumers.

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