Amazon Luna lives on with dedicated tab in Prime Video app

9to5google.com Jul 23, 2026

Amazon Luna lives on with dedicated tab in Prime Video app

Curated by Shubham · TechCapsules · Jul 23, 2026

AI-summarised brief · reviewed before publication

Amazon is integrating its Luna game‑streaming service into the Prime Video app, eliminating the earlier “bring‑your‑own‑titles” and third‑party cloud options such as Ubisoft+ and EA. Prime subscribers will now access Luna’s catalog—including titles like Masters of the Universe: Legends Unite and Indiana Jones and the Great Circle—through a new “Games” tab, using a controller or phone for single‑ or multiplayer sessions. The rollout begins today for US and UK Fire TV users, with no confirmation yet for Google TV or Samsung platforms. Luna’s Premium tier remains at $9.99 per month, but its features are confined to the existing Luna app. Amazon’s gaming chief Jeff Gattis says the Prime Video integration is a gateway to expand the premium experience over time.

💡 Why It Matters

· By bundling Luna with Prime Video, Amazon leverages its massive subscriber base to drive game‑streaming adoption without requiring additional hardware.
· This move positions Prime as a one‑stop entertainment hub, directly competing with platform‑specific gaming services.

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Warner Bros. lawsuit accuses Amazon of illegally poaching executives

Warner Bros. Discovery filed a lawsuit accusing Amazon of interference with contractual relations, breach of contract, and unfair competition. The complaint alleges Amazon actively poached contracted employees, specifically targeting Pia Barlow, an HBO Max marketing executive who recently joined Amazon MGM Studios. Warner Bros. states Barlow’s contract remains valid until October 31, 2027. The company claims Amazon induced employees to breach term agreements with promises of indemnification, violating California law. Another executive, believed to be Francesca Orsi, was also targeted but remained at Warner Bros. Her contract expires in December 2027. This legal action occurs while Warner Bros.’ pending acquisition by Paramount is paused. The lawsuit challenges the enforceability of term employment agreements under California law. Amazon MGM Studios declined to comment on the allegations. The case highlights intensifying competition for talent between major media conglomerates. Warner Bros. seeks to hold Amazon accountable for allegedly encouraging unlawful contract breaches. The dispute underscores broader tensions regarding executive retention strategies in the streaming industry. Legal experts note this case may redefine employment contract enforcement standards.

💡 This lawsuit tests the legal viability of term employment contracts in California, potentially reshaping how media companies protect key talent. If successful, it establishes a precedent that discourages aggressive poaching of executives with existing agreements.

ibtimes.co.uk · Jul 23

Amazon Layoffs Continue: Team Behind Its Top AI Models Hit by Job…

Amazon has reduced staff within its Artificial General Intelligence unit, which develops the company’s proprietary Nova foundation models. This latest round of cuts contributes to over 30,000 corporate positions eliminated since October. The company did not disclose the specific number of roles removed or identify which internal teams absorbed the reductions. Affected U.S. employees receive 90 days of pay, benefits, and severance eligibility. A spokesperson stated that while large model development remains a priority, tighter focus on customer needs necessitated these eliminations. This workforce reduction coincides with Amazon’s planned $200 billion capital expenditure for the year, primarily funding data centers and AI infrastructure. The cuts occur just days before the company reports second-quarter earnings. Executive leadership has previously indicated that generative AI adoption would drive efficiency gains and reduce the total corporate workforce. Senior departures from the AGI division have been consistent, including the exit of former head Rohit Prasad.

💡 The simultaneous surge in infrastructure spending and workforce reduction reveals a strategic pivot toward capital-intensive automation rather than human-led development. This approach suggests Amazon intends to leverage its own AI tools to permanently shrink its operational headcount while scaling technical capabilities.

ign.com · Jul 20

Crimson Desert Drops to $49 on PS5 (Limited Time Only)

Amazon is currently offering a limited-time Lightning Deal for the PlayStation 5 physical edition of Crimson Desert, priced at $49. This represents a significant discount from the standard $69.99 retail price and marks the lowest recorded price for the title on the platform, beating its previous best of $56. The offer is contingent on available stock, which will expire immediately once the allocated quantity is sold. Despite receiving mixed critical reviews upon launch, the open-world action RPG has achieved commercial success, surpassing 6 million copies sold globally. Developer Pearl Abyss continues to support the game with post-launch updates. This promotion aligns with Sony’s announced plan to cease physical disc production for new PlayStation games by 2028, encouraging collectors to acquire physical media while it remains available. Other upcoming physical titles, including Gears of War: E-Day and The Elder Scrolls IV: Oblivion Remastered, are also available for preorder.

💡 The discount capitalizes on the impending end of physical PS5 disc production, creating urgency for collectors to secure tangible copies before they become obsolete. It validates Crimson Desert’s market resilience despite mixed reviews, proving that strong sales figures can drive aggressive retail pricing strategies.

techrseries.com · Jul 18

Amazon Web Services Sponsors Fusemachines’ Agentic AI Event Bringing Together 20+ Enterprises…

Amazon Web Services sponsored an invitation-only event hosted by Fusemachines’ Agentic AI Forum for Talent Acquisition at the Harvard Club of New York City. The gathering convened over twenty enterprise leaders, including CHROs and HR technology executives, to discuss the integration of agentic AI in hiring processes. Participants addressed critical challenges such as AI-generated resumes, deepfake interviews, identity verification, and responsible AI governance. The dialogue emphasized the necessity of collaboration between HR, IT, and security teams to ensure compliance and security during AI deployment. Fusemachines, an AWS Partner, created the forum to help leaders navigate the practical realities of deploying AI in recruiting. Giovanni Lemus, Head of Product at Fusemachines, stated the event focused on preserving trust and improving decision-making rather than replacing recruiters. The discussion highlighted how understanding underlying technologies like Amazon Bedrock enables HR leaders to make informed decisions. This initiative reflects Fusemachines’ growing momentum with its Agentic AI Suite for Talent Acquisition, designed to automate and enhance recruitment operations while maintaining enterprise-grade security and trust standards across the hiring lifecycle.

💡 The convergence of HR and security teams at this forum signals a structural shift in how enterprises manage AI risk. It moves the conversation beyond efficiency gains to address the urgent need for governance in an era of synthetic media and automated hiring agents.

techcrunch.com · Jul 17

Amazon fixing bug that billed some AWS customers billions of dollars

Amazon is working to fix a bug in its Amazon Web Services (AWS) billing portal that incorrectly showed some customers as owing millions or billions of dollars for unused cloud services. The error, which began late Thursday, persisted despite a rollback of a recent change to the billing computation subsystem. Amazon clarified that the inflated estimates do not reflect actual charges, and no customers are expected to be billed for the erroneous amounts.

💡 The glitch exposed vulnerabilities in a critical part of AWS, the backbone of cloud computing for businesses worldwide. A billing system failure of this scale risks eroding customer trust and highlights the potential for operational disruptions in even the most established tech platforms.

digitimes.com · Jul 16

AWS showcases Trainium, Inferentia and Graviton in Taiwan, home to over 90%…

Amazon Web Services launched its 2026 AWS Summit in Taipei on July 15, centering the two‑day event on artificial‑intelligence agents, the company’s custom silicon portfolio and broader enterprise AI adoption. Attendees saw demonstrations of the Trainium training accelerator, Inferentia inference chip and Graviton general‑purpose processors, all designed to run large language models and other workloads more efficiently on AWS infrastructure. Organizers emphasized Taiwan’s role as the manufacturing hub for more than 90 % of the world’s advanced semiconductors, positioning the summit as a showcase of how local chip production underpins the performance and cost advantages of AWS’s AI services. Regional General Manager Robert Wang highlighted partnerships with Taiwanese OEMs and the ecosystem’s capacity to meet growing demand for AI‑driven cloud solutions.

💡 By aligning its AI hardware roadmap with Taiwan’s semiconductor dominance, AWS accelerates time‑to‑market for customers seeking high‑performance, cost‑effective cloud AI workloads.