Amazon, Meta join fight to end Google Pay, PhonePe dominance in India
techcrunch.com Apr 30, 2026

Amazon, Meta join fight to end Google Pay, PhonePe dominance in India

AI-summarised brief · reviewed before publication

Amazon and Meta are lobbying India's payments body to address the dominance of Google Pay and PhonePe in the country's instant payments network. The companies will meet with the National Payments Corporation of India to discuss concerns over user acquisition and monetization. Google Pay and PhonePe combined account for 80% of transactions on the UPI network. The meeting aims to propose restrictions and incentives to help emerging players compete.

💡 Why It Matters

  • · Dominant players' scale and reach hinder smaller rivals' ability to compete, prompting calls for regulatory support.
  • · Fair access to features like autopay and payment mandates is crucial for emerging players.