Apple expected to unveil new AI features at last developers conference with CEO Tim Cook
AI-summarised brief · reviewed before publication
Apple is expected to unveil new artificial intelligence features at its annual developers conference, which will be the last one featuring CEO Tim Cook. The World Wide Developers Conference attracts thousands of developers from 60 countries to Apple's Silicon Valley headquarters and usually focuses on software. Analysts expect updates on new AI features and capabilities, including developments with Siri. Apple has been playing catch-up with its BigTech peers on AI, using Google's Gemini AI model to power its features. The conference may also hint at Apple's expansion into foldables, wearables, and smart home products.
💡 Why It Matters
- · An upgraded Siri could become as ubiquitous as features like AirDrop and Handoff, revolutionizing user experience across iPhones, Macs, and iPads.
- · Enhanced AI capabilities could also help Apple close the gap with its tech rivals.