techcrunch.com
Aug 19, 2026
Apple overhauls its EU App Store fees, loosens rules for alternative app stores
AI-summarised brief · reviewed before publication
Apple announced a simplified commission structure for the European Union, replacing its per‑install Core Technology Fee with a flat 5% commission on digital goods sold outside the App Store or on the web. The company also lowered its in‑app purchase fee to 26% and adjusted rates for alternative payments, while easing requirements for developers to launch alternative app stores. The changes aim to align Apple’s App Store terms with EU Digital Markets Act regulations after a €500 million fine.
💡 Why It Matters
- · By cutting fees and loosening entry barriers, Apple could spur competition among EU app marketplaces, reshaping the digital distribution landscape.
