Apple planning three major changes for its retail stores, per report
9to5mac.com Sep 13, 2026

Apple planning three major changes for its retail stores, per report

AI-summarised brief · reviewed before publication

Apple is set to overhaul its retail locations, Bloomberg reports, with a faster rollout of store renovations that will introduce three core changes. The “Avenue” zones will be reconfigured into two new 10‑foot bays: one dedicated to online order pickup, built of wood with a subtle logo and secure drawers, and another for Today at Apple workshops, featuring a large display and storage for instructors’ devices. Apple will also dismantle the large video walls that currently anchor the back of most stores. Finally, the company will reinstate dedicated Genius Bars, replacing the decade‑old Genius Grove layout with all‑wood counters at two heights and behind‑the‑bar storage and product posters. The redesign aims to refocus stores on retail, service and fulfillment functions.

💡 Why It Matters

  • · Restoring the classic Genius Bar and consolidating pickup and workshop spaces turns Apple stores into high‑touch service hubs, sharpening a competitive edge in experiential retail.