Apple releases free chapter from Ted Lasso ‘The Richmond Way’ book
AI-summarised brief · reviewed before publication
Apple timed the release of a free excerpt from Trent Crimm’s fictional book “The Richmond Way” with the premiere of Ted Lasso season 4’s finale. The 15‑minute audiobook or text sample, available on Apple Books, offers a sneak peek of the second edition of Crimm’s bestseller, celebrating the show’s success. Apple also hinted at a forthcoming season 5, while noting that Apple TV remains a paid subscription service. The excerpt includes a “Letter from the Author” with bonus insights.
💡 Why It Matters
- · By pairing exclusive book content with the series finale, Apple deepens fan engagement and showcases its cross‑platform strategy, reinforcing the brand’s role as a hub for serialized storytelling.