Apple showcases iPad Pro and iPhone 18 Pro Max’s role in ‘landmark fashion show’
AI-summarised brief · reviewed before publication
Apple showcased the iPad Pro and iPhone 18 Pro Max in the Turkish fashion show “From Earth to Sky,” celebrating Les Benjamins’ 15th anniversary. German‑born designer Bünyamin Aydın used the iPad Pro, Apple Pencil Pro, Freeform, and Procreate to create mood boards and design custom hot‑air balloons. French filmmaker Neels Castillon filmed the event with an iPhone 18 Pro Max, including drone‑mounted units, and edited footage on a MacBook Pro M4 Max. Apple will share the project on its Instagram and Newsroom.
💡 Why It Matters
- · The collaboration demonstrates how Apple’s professional hardware can streamline high‑profile creative workflows, from design to on‑site filming, offering a tangible example of the ecosystem’s impact on global fashion production.