Apple still charging 300% of costs on iPhone storage upgrades, says WSJ
9to5mac.com Nov 4, 2026

Apple still charging 300% of costs on iPhone storage upgrades, says WSJ

AI-summarised brief · reviewed before publication

Apple continues to charge customers more than three times the cost of higher‑storage upgrades on the iPhone 18 Pro, according to a Wall Street Journal analysis. The price difference between the base model and the 1 TB variant is $600, while Apple’s estimated direct cost is $192. The company’s earnings report notes rising component costs squeezing margins, yet it maintains steep markups on storage and RAM. The WSJ’s figures suggest the practice persists despite higher supply expenses.

💡 Why It Matters

  • · The sustained markup underscores Apple’s pricing strategy, revealing how premium configurations remain a key revenue lever even as component costs rise.
  • · This dynamic shapes consumer expectations and competitive pressure in the high‑end smartphone market.