Apple’s imminent new device is even riskier than the iPhone Duo
macworld.com Oct 5, 2026

Apple’s imminent new device is even riskier than the iPhone Duo

AI-summarised brief · reviewed before publication

Apple is poised to unveil its first dedicated smart‑home hub, a device combining a speaker reminiscent of the HomePod with a screen similar to an iPad. Industry insiders expect the announcement at an event on October 13, though mysterious boxes placed in Apple stores suggest the product could be revealed as early as October 8. The new hardware, tentatively dubbed “HomePad” by the press, would mark Apple’s entry into a market dominated by Amazon’s Echo and Google’s Nest, expanding the company’s ecosystem beyond phones, tablets, and computers. Analysts note that the device’s design is likely to follow Apple’s recent naming trend of short, whimsical product names ending in “O.” The launch could reshape Apple’s role in connected‑home technology.

💡 Why It Matters

  • · Apple’s first true smart‑home hub could lock millions of iOS users into its ecosystem, forcing competitors to rethink integration strategies.