Apple’s latest giant education deal: 170,000 MacBook Neo to Philippines
appleinsider.com Nov 2, 2026

Apple’s latest giant education deal: 170,000 MacBook Neo to Philippines

AI-summarised brief · reviewed before publication

Apple announced that 170,000 MacBook Neo laptops have been sold to students and teachers in the Philippines, marking one of its largest education‑sector deals. The Neo, introduced in March 2026, is the first MacBook to use the A18 Pro iPhone chip and was initially priced at $499 for education buyers before a price hike to $649 in October. Despite the increase, it remains the cheapest MacBook available directly from Apple, with the 256 GB model now costing about $721.25 and the 512 GB version around $837 in the Philippine market. CEO John Ternus highlighted the sale as a way to draw more users into Apple’s ecosystem during the company’s Q4 earnings call, which reported revenue of $114.5 billion, up from $102.5 billion a year earlier.

💡 Why It Matters

  • · The bulk purchase embeds Apple’s hardware and services deep into a fast‑growing education market, creating a pipeline of lifelong customers in an emerging economy.