Apple’s new iPhone ad couldn’t try any harder to make Android phones look ancient [Video]
AI-summarised brief · reviewed before publication
Apple's latest "Privacy on iPhone" ad portrays Android phones as outdated and unattractive, with a fictional device shown as thick and boxy. The ad highlights iPhone's privacy features via the Safari browser, depicting online data trackers as people looking over users' shoulders. The iPhone 17 Pro Max is showcased in its vibrant Cosmic Orange colorway, contrasting with the laughable Android phone representation. This is not the first time Apple has depicted Android phones in this manner, but this example is particularly notable. The ad's release has sparked attention, with Apple's approach to comparing its products to Android devices being a common occurrence.
💡 Why It Matters
- · Apple's exaggerated portrayal of Android phones underscores its focus on differentiating itself through privacy features.
- · By mocking Android devices, Apple aims to sway consumers towards its own products.