Are social media algorithms killing Pacific news? — Part 1
AI-summarised brief · reviewed before publication
The Vanuatu Broadcasting and Television Corporation (VBTC), the Pacific Newsroom, and the Solomon Islands‑based Melanesian News Network have each reported sharp drops in Facebook traffic during 2026, with declines ranging from roughly 45% to 70% in views and reach. The outlets attribute the losses to recent, unexplained changes in Meta’s content‑distribution algorithms that appear to deprioritise verified local news. None can pinpoint a specific algorithm update, and Meta has offered no comment. In the Pacific, Facebook serves as a primary conduit for election coverage, disaster alerts and government statements, making the platform essential for public‑interest journalism. Media leaders warn that unconsulted algorithm shifts threaten regional media sovereignty and the ability to disseminate critical information across island nations.
💡 Why It Matters
- · A sudden, platform‑driven loss of audience jeopardises the only reliable channel many Pacific communities use for timely news and emergency alerts.