As Xbox and PlayStation sales reach new lows, analyst says the “US hardware market has not been in a more precarious position since the early 80s”
AI-summarised brief · reviewed before publication
US console sales have plunged to historic lows as soaring memory‑chip costs, driven by AI data‑centre demand, push average prices to all‑time highs. Analyst Mat Piscatella of Circana reports Xbox hardware sales are down 33% year‑over‑year, while PlayStation units fell 25%, marking the lowest figures for Xbox ever and PlayStation’s weakest performance since 2013. The average 2026 price paid for an Xbox Series X/S reached $529, a 26% increase, and the PS5 averaged $597, up 20% from a year earlier. Both manufacturers cite RAM shortages that have doubled component costs multiple times, with forecasts of further spikes through 2028. A potential boost from the upcoming GTA 6 launch hinges on pricing and product availability, but supply constraints remain a critical risk.
💡 Why It Matters
- · Elevated console prices are throttling consumer demand, threatening the viability of the US gaming hardware market that has not been this fragile since the early 1980s.