Australian Plugin Vehicle Market Steady in October — Update
AI-summarised brief · reviewed before publication
In October 2026, Australia sold 108,778 passenger vehicles, with battery‑electric models capturing 24.2% of the market (26,287 units) and plug‑in hybrids adding 10,072 units, pushing overall plug‑in penetration to roughly 34%. PHEV sales surged 122% year‑on‑year, while HEVs rose 20% to 17,843 units. BYD remained the top BEV seller, followed closely by Tesla, and no Korean, Japanese, or European models entered the BEV top ten. The refreshed Great Wall Motors ORA 5 SUV, now priced near AU$33,000, gained noticeable street presence, while Geely’s EX5 challenged established midsize SUVs. Utes still dominate, but BEV utes such as the KGM Musso and Toyota Hilux have sold only a few hundred units, whereas BYD’s Shark PHEV ute has exceeded 15,000 sales this year. Chinese manufacturers now account for 36% of new‑car sales, prompting dealer groups to call for a temporary ban on further Chinese entrants.
💡 Why It Matters
- · The rapid rise of Chinese EV brands is reshaping Australia’s automotive landscape, threatening legacy manufacturers and prompting regulatory backlash.