Bluesky launches group chats, as company shifts focus to community features
techcrunch.com Jun 12, 2026

Bluesky launches group chats, as company shifts focus to community features

AI-summarised brief · reviewed before publication

Bluesky has launched group chat support, a feature designed to make the app more competitive with X. The feature, available in the latest version of the app, allows groups of up to 50 people to interact privately. This is part of Bluesky's shift in strategy to focus on communities, rather than a social network for public posting. The move comes as Bluesky's growth has slowed, reaching 44.8 million registered users compared to X's 600 million monthly active users.

💡 Why It Matters

  • · By catering to users seeking more control over their online communities, Bluesky is positioning itself as an alternative to Big Tech platforms like X and Meta's Threads.
  • · This strategy may appeal to those looking for more open technologies and less reliance on AI moderation.