Busan Startup WITH Global Unveils Mobile AR Kiosk in Vietnam
en.sedaily.com Sep 4, 2026

Busan Startup WITH Global Unveils Mobile AR Kiosk in Vietnam

AI-summarised brief · reviewed before publication

WITH Global, a Busan-based K-culture platform company, unveiled its mobile artificial intelligence smart kiosk, the WITH B Type, at INNOEX 2026 in Ho Chi Minh City. Selected for the Seuseuro Project, which supports non-Seoul startups entering Vietnam, the firm showcased its augmented reality technology allowing virtual clothing try-ons. The portable kiosk attracted interest from Vietnamese, Taiwanese, and Malaysian IT and retail firms. Co-CEOs Jin Hyun-wook and Kim Eun-hee confirmed the device’s on-site applicability and competitiveness. Backed by the Busan Center for Creative Economy and Innovation, WITH Global aims to expand its business footholds across Southeast Asia and Greater China. The company plans to pursue collaborations for local pop-up operations and permanent site introductions, leveraging its integrated platform of smart tourism, AR content, and online-to-offline commerce to strengthen its regional presence.

💡 Why It Matters

  • · The successful debut demonstrates how regional government support programs can effectively bridge non-capital startups with lucrative Southeast Asian markets.
  • · It validates the commercial viability of portable AR retail solutions for international expansion beyond traditional e-commerce channels.