BYD Targets Europe with Smaller, Tailored EV Models
AI-summarised brief · reviewed before publication
Chinese electric vehicle producer BYD is planning to introduce a wave of new plugin vehicles in the European market over the next three years. The company's executive vice-president, Stella Li, aims to make BYD a popular and commonplace brand in Europe, with a goal of customers perceiving it as a European company. BYD will launch its first European-designed vehicle, the Dolphin G plugin hybrid, at the UK's Goodwood Festival of Speed in July. The company will also establish a factory in Hungary to produce Europe-focused designs.