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Oura to acquire AI-native primary care startup Counsel Health for $625M
Oura announced a $625 million acquisition of AI‑native primary‑care startup Counsel Health, expanding its health‑tech ecosystem beyond the smart‑ring market. Counsel’s chat‑based platform, already integrated into the Oura app in June, combines medical‑grade AI with licensed physicians to deliver personalized advice, prescriptions and lab‑result interpretation. Post‑deal, the companies will broaden services to preventive, acute, specialty and chronic care, while Counsel will keep serving existing enterprise partners and scale its model to non‑Oura users. Counsel CEO Muthu Alagappan will become [...]