techcrunch.com
OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI launched a Business Hub in beta, allowing companies to create verified profiles that mirror Google’s search listings. The hub lets businesses update product and service details, launch specialized business agents for ChatGPT users, and access limited analytics on profile views, mentions, and website clicks. Verification will involve multiple methods tailored to business type and market. The move follows a failed e‑commerce experiment and aims to position ChatGPT as a discovery engine for consumers.